Why You'll Be Getting Better Valentine's Day Treats This Year

The Boston-based brand also finds consumers care about what goes into their food and where it comes from. McCrea’s uses and includes an illustration of the inspirational ingredient, like Hawaiian black lava sea salt, on its packaging.  Co-founder Kate McCrea adds: “Consumers want a candy that reflects this changing attitude.” Social media and social media influencers spread the word about these special caramels as high-end luxury gifts — throughout the year.

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