The Best Small Business Books

Carol Roth Blog

Writing a Vision of Greatness

"An 8-Step Recipe for Writing a Vision of Greatness”

A quick read by Ari Weinzweig, co-founder of Zingerman’s Deli in Ann Arbor, MI, but packed with utility. Coming out of the pandemic, it is critical to create a new vision aligned with our new normal; a vision that energizes people and illuminates the result that makes us happy with where we end up. Step by step, Ari leads the way through a powerful exercise that benefits every small business and the people they employ.