"We realized about three years into business that we were out-growing our brand and that our packaging needed updating. As a product transitions from being sold by the founders at markets to being sold at retail locations it’s important that the packing tells the story of the company, through both design and words. We had hit that point. It was exciting to work through the values of our brand and create a design that reflected our emphasis on ingredients, our care for the environment, and our understanding that customers want to give McCrea’s as a gift."