If I Knew Then


McCrea's Candies is dedicated to three things, according to the company's website: "honesty, integrity and making the best caramel in the world." The Boston-based confectioner...has won accolades including a Good Foods award and the honor of being included in People Magazine's White House Correspondents’ Dinner gala gift bags.

Jason McCrea talks about how customers helped show McCrea's Candies the way to success—by considering its product as a gift, not just a food in the "If I Knew" series in which the publication asks executives, entrepreneurs and business leaders about what has helped shaped their business philosophy.  

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